Post-Purchase Automation
The warranty expired. Nobody mentioned it.
Check-ins, seasonal reminders, and the small messages that cost almost nothing and make somebody feel remembered.
What is post-purchase automation?
Post-purchase automation is the set of messages that goes out after the job is done — how's it holding up, your warranty's expiring, it's that season again. It's the cheapest retention available to any business and almost nobody sends it, because no deadline is forcing you to.
A couple of platforms we specialize in
We are flexible and like to use already existing infrastructure if possible!
Tied to the work, not a calendar
The difference between a message that lands and one that gets filtered is whether it's about their thing or your quarter. A note keyed to the water heater you installed in March means something. A newsletter in March does not.
Check-ins timed to the work — a month, a season, a year.
Warranty and service reminders before the date, not after.
Anniversaries, which sound small and over years aren't.
Four steps, no mystery
The Blueprint
Ninety minutes with your systems open. We find what's leaking, and you leave with a written plan, a build order, and a fixed price. Free for the first five.
The build
We build it in the tools you already pay for, in your accounts, under your name. You approve every message before a single one goes out to a customer.
Switch-on
It goes live in stages, not all at once. We watch the first week closely, fix what the real world breaks, and tune the timing against real replies.
We watch it
Nothing we build is left running unwatched. Skip monitors it and alerts us, not you — you shouldn't hear your system is down from an angry customer.
This is more email nobody reads
Most post-purchase email is a survey request dressed up as care, and everyone can tell within a line. So the test is whether a person sending it by hand would be welcome. "Your water heater is ten years old this month" is useful. "How did we do?" is not, and we won't send it.
Keyed to the actual job done
Every message references something real — the unit, the date, the work. Generic touchpoints on a calendar are what made this category feel like spam.
The seasonal one earns its keep
It's a service and a sales message at once, which is the only kind that survives. Reminding someone their system needs a look before winter is both.
Automation isn't here to remove the personal touch.
It's here to make it possible. The business that remembers you is usually just the one with a system behind it.
You hear from them between jobs
Most businesses only appear when they want something, so the customer only thinks of them when something breaks. Changing that is slow and it compounds — three years of small, useful contact is the whole difference between a customer and a regular.
Customers hear from you between jobs, not just when you sell.
Seasonal work stops depending on them remembering you first.
Over three years it's the gap between a customer and a regular.
See what happens after the job
Ninety minutes with your systems open. You leave with a written plan, a build order, and a fixed price — not an estimate.
Post-purchase FAQs
The questions owners ask before messaging customers between jobs. If yours isn't here, ask us straight out.
Less often than you'd guess. Three or four touches in the first year, then once or twice annually, all keyed to the work rather than the calendar. Frequency is not what makes this pay.
It does if the message is about you. The ones that don't annoy anyone are the ones carrying information the customer would have wanted anyway — a date, a deadline, a service interval they'd forgotten.
Anything with a real date attached — install anniversary, warranty end, a service interval, the first cold week. If we can't name why the date matters to them, we don't send anything on it.
The Blueprint is free for the first five businesses, then $500 credited to the build. The build gets quoted after we've seen inside your system — anyone quoting before that is guessing. Then a monthly fee.
Skip watches everything we build and alerts us, not you. Automations do break — passwords change, APIs update. The difference is who finds out first. You shouldn't hear it from an angry customer.